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The end of the (social media) world as we know it
As we mentioned last week, we recently read a post by Frank Eliason on Social Media Today that resonated with us. In case you don’t know, Frank Eliason gained a lot of respect in the business,...
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Manage Your Marketing: Too Many Cooks in the Kitchen
Last Wednesday, we talked about how losing control of your marketing can create problems for your brand in addition to possible benefits. The fear of negative reactions to marketing messages is nothing...
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Manage Your Marketing: Us, You, Them
No matter what marketing tactic you are undertaking for your company, one decision must be made before you begin. The question: Who will be the focus of your marketing message? Your gut instinct may be...
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Manage Your Marketing: Your Brand Versus Your Brand
A few years ago, a client approached us and said, “We want to put together an ad that is pretty aggressive. We have been making these really reliable products out of very durable materials for years...
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Marketing and Customer Service: Enemies or Allies?
BtoBOnline recently published a summation of a Korn/Ferry Marketing Pulse Survey. The survey asked 124 senior marketing executives what was top of mind in terms of concerns. You might be surprised to...
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Marketing Measurement and the Culture of Finger-Pointing
Recently we came upon an article in BtoBOnline. It was the title that caught our eye. “Study: 78% of CEOs say ad agencies not performance-driven enough.” We take performance seriously here at Clayman...
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Manage Your Marketing: Planning for the Future
In April 2012 I had the opportunity to attend a social media conference called Social Slam, which was held in Knoxville, Tennessee. One advantage of attending this conference is that I was able to...
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Manage Your Marketing: The Influence Game
When you first sign up for Twitter, you are given some ideas regarding who you can start to follow. I still remember some of the suggestions I got when I signed up three years ago. I could follow...
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Updating your RFQ or RFP form
If your website has an RFQ or an RFP form, you can think of it as a special front door entrance for people who may soon become valued customers. If you think about the entrance to your office, you want...
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Manage Your Marketing: The Role of Research
Full disclosure: I am a research geek. Back when I was in college and grad school, few things would give me a greater thrill than finding one resource and then looking in the bibliography to find even...
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